The ToyFair has begun. We had a great time playing with all the toys, from new puppets, over Pokemons, all the way to boardgames we didn’t understand. The variety is great, but we couldn’t really see anything innovative. Oh and I learned everything about Barbie collector dolls from their sales rep. – very valuable info 
In addition to living a childhood dream, we managed to get good contacts from a number of big players – they all seem to wake up now and try to bring their products online, but not just that, they realise that they also need to engage with them!!!
We also had some fun outside the expo. I found my neighbourhood and we ate at a great mexican restaurant of death with a rather kitsch interior.
Our big day is tomorrow with the start of the EngageExpo… Stay tuned…
Tags: Engage, Engage! Expo, Expo, New York